DETERMINANTS OF CONSUMER PREFERENCE FOR RICE IN MAIDUGURI METROPOLITAN COUNCIL OF BORNO STATE, NIGERIA
PDF

Keywords

Consumer
Preference
Hedonic analysis
Rice

How to Cite

Sulumbe, I. M., Idi, A. S., & Ngubdo, Y. M. (2023). DETERMINANTS OF CONSUMER PREFERENCE FOR RICE IN MAIDUGURI METROPOLITAN COUNCIL OF BORNO STATE, NIGERIA. Journal of Agricultural Economics, Environment and Social Sciences, 9(2), 68-75. Retrieved from http://jaeess.com.ng/index.php/jaeess/article/view/188

Abstract

The study analysed the determinants of consumer preference for rice in Maiduguri Metropolis, Borno State, Nigeria. The specific objectives were to examine the socio-economic characteristics of rice consumers in the study area; identify and rank attributes that determine consumer preference for rice and examine the relationship between price and quality attributes of rice. A sample size of 125 was obtained using Khotari (2004) formula for estimating sample size. Both primary and secondary data were used for the study. The primary data were collected by use of structured questionnaires administered to respondents selected using a random sampling technique. The study used both descriptive and inferential statistics for data analysis. The findings of the descriptive statistics revealed that the respondents were mostly females within the age group of 31-40 years. Majority (68%) are married, educated and earning above the N18, 000 minimum wage as their monthly income. The result further indicates that price, cleanliness, taste, availability and source of origin were the most preferred rice quality attributes. The results of the hedonic price analysis revealed that taste, cohesion, cleanliness, grain size and swelling capacity showed a positive significant relationship with price. The study concludes that consumer preference for rice quality attributes was found to affect price both positively and negatively. Hence, the study recommends that all efforts to improve rice production in Nigeria must therefore aim to introduce these desirable attributes into breeding programmes so as to raise the demand for local rice, thereby helping the country achieve its rice self-sufficiency goal.

PDF

References

Bamidele, F. S., Abayomi, O., & Esther O. A. (2010). Economic analysis of rice consumption patterns in Nigeria. Journal of Agricultural Science Technology, 12, 1- 11.
Basorun, J. O. (2009). Analysis of the relationships of factors affecting rice consumption in a targeted region in Ekiti State, Nigeria. Journal of Applied Quantitative Methods Recession Prediction Modelling. 4(2): 145-153.
Chima, O. (2018). How to double Nigeria’s rice production. Thisday News Retrieved from http://www.pressreader.com
Danso-Abbeam, G., Armed, M., & Baidoo, F. (2014). Determinants of consumer preference for local rice in Tamale Metropolis, Ghana. International Journal of Educational Social Science, 1(2).114-122.
Diako, C., Sakyi-Dawson, E., Bediako-Amoa, B., Saalia, F. K. & Manful, J. T. (2010). Consumer perception, knowledge and preferences for aromatic rice types in Ghana. Nature and Science, 8(12), 12-19.
Food and Agriculture Organization of the United Nations (2017). Rice Market Monitor (RMM). Retrieved from http://www.fao.org/economic/RMM.
Gurung, B. (2013). A hedonic Pricing Model of Rice for Bhutan. International Journal of Humanities and Management Sciences (IJHMS), 1(2), 170-178.
Kassali, R., Kareem, R. O., Oluwasola, O. & Ohaegbulan, O. M. (2010). Analysis of demand for rice in Ile Ife, Osun State, Nigeria. Journal of Sustainable Development in Africa, 12(2), 63-68.
Kwakwa, S. (2013). Consumer preferences and willingness to pay for locally produced rice in Kumasi Metropolis of Ghana. Thesis Submitted to the Department of Agricultural Economics, Agribusinesses and Extension, Kwame Nkrumah University of Science and Technology, Ghana.
Kuku-Shittu, O. & Pradesha, A. (2013). An Econometric Analysis of Rice Demand in Nigeria. Retrieved from http://www.aaawe.org/
Nwanze, K.F., Mohapatra, S., Kermawa, P., Keya, S. & Bruce-Oliver, S. (2006). Prospective: Rice development in Sub-saharan Africa. Journal of the Science of Food and Agriculture. (86): 675-677.
Obih, U. & Baiyegunhi, S. L. (2017). Willingness to pay and preference for imported rice brands in Nigeria: Do price-quality differentials explain consumers’ inertia? South African Journal of Economic and Management Sciences, 20(1), l0-17.
Opeyemi, G., Adedeji, S. O., Komolafe, S. E., Arotiba, K., & Ifabiyi, J. O. (2015). Analysis of consumers’ preference in patronizing locally produced and imported rice in Niger State, Nigeria. Nigerian Journal of Agriculture, Food and Environment, 11(3), 38-43.
United State Department of Agriculture (2018). Grain and Feed Update 2018. Retrieved from http://grain.fas.usda.gov/Grain and feed update/
Vanguard, (2017). Nigeria’s rice production. Retrieved from Http://www.vanguardngr.com/

Downloads

Download data is not yet available.