The study examined the socio- economic variables of the paddy rice marketers, market structure &margin
as well as constraints to paddy rice (Oryza sativa) marketing in selected markets in Bauchi State, Nigeria.
Six markets were purposively selected and a total of 124 marketers were randomly chosen. Primary data
were collected by the use of structured questionnaire. Descriptive and inferential statistics were used to
analyze the data. Results of socio-economic characteristics showed that majority of the respondents
(88.7%) were males and 53.2% were between the ages of 21- 40years, which indicates that the respondents
were within their active age. Majority (78%) of the paddy rice marketers had attained various level of
education in the study area. The results also revealed that 45.2% of the sampled Marketers have less than
6 people in their household and 66.9% of the paddy rice marketers financed their business from personal
savings, loan from banks constituted 11.3%. Colleagues or other marketers constituted 67.7% of the
sources of market information to paddy rice marketers in the study area. The result shows that paddy rice
marketers had a Gini coefficient of 0.64, implies that there is a significant inequality in the distribution of
income among the paddy rice marketers in the study area. Factors influencing marketing margin of paddy
rice in the study area include marital status at 1%, household size at 10%, years of experience and
educational level at 5% respectively. The result indicates that the model has an F-ratio (11.562) which
shows that the whole model was significant at 1 percent level of probability. The coefficient of determination
(R2) indicated that 45.5% variation in the dependent variable was explained by the explanatory variables
included in the model, while the remaining was as a result of variables not included in the model as well
as errors in estimation. The major constraints identified in the study area include inadequate capital, poor
road network and storage facility, seasonality of supply and lack of standard unit of measurement. Based
on the findings from the study, it was recommended that Government should provides credit facilities;
improved transportation network and marketers encouraged to form cooperatives so that they can pool
their resources together to increase their scale of operation.
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