Keywords
Groundnut
Gross Margin
Marketing Margin
How to Cite
Abstract
The study analyzed groundnut marketing in Song Local Government Area of Adamawa State, Nigeria. Primary data were used for the study and were collected from two major markets, and three local markets that were purposively selected for the study. The major markets selected were Song main market and Dumne market, while the local markets selected were Golantabal, Loko and Murke (Bariki) markets. Random sampling was used in selecting 39 wholesalers and 101 retailers from these markets. The analytical tools used were frequency distribution tables, Gross and Marketing Margin analyses and Marketing Efficiency. The findings revealed that groundnut marketing is profitable with a gross margin of N25,427.58 and N550,817.94 per week for retailers and wholesalers respectively. The marketing margins for retailers and wholesalers were estimated at 18.28% and 15.97% shares respectively, while their corresponding marketing efficiencies were estimated at 114.5% and 115.5% respectively, this is an indication of good market performance. The major constraints affecting groundnut marketers include lack of credit facilities (77%) and high cost of transportation (71%). The study recommends that lending agencies should provide more credit facilities to groundnut marketers at concessionary rates to boost their business activities. Also, feeder roads should be rehabilitated/constructed to reduce transportation cost; storage facilities should be provided in the market places by the government, non-governmental associations and other market associations so as to reduce losses of the commodity in storage which causes price fluctuation.
References
Abdulazeez, I., Maurice, D. C. and Ahmed, M. A. (2019). Profitability of Onion Marketing in Yola North Local Government Area of Adamawa State, Nigeria. Journal Agribusiness and Sustainable Development, 2(1): 47-54.
Adinya, I. B. (2009). Analysis of Costs-Returns Profitability in Groundnut Marketing in Bekwarra Local Government Area Cross River State, Nigeria. The Journal of Animal & Plant Sciences, 19(4): 212-216.
Ahmed, M. A. (2020). Profitability and Socio-economic Analysis: Evidence from Rice Production in Lake Geriyo of Adamawa State, Nigeria. FUW Trends in Science & Technology Journal, 5(2): 360-363.
Aidoo, R., Mensah, J. O., Opoku. A. and Abaidoo, R. C. (2013). Assessing the performance of the grain legume marketing system in northern Ghana: International Journal of Agricultural Science, 3(10): 787-795.
Ajeigbe, H. A., Waliyar, F., Echekwe, C. A., Ayuba, K., Motagi, B. N., Eniayeju, D., and Inuwa, A. (2014). A Farmer’s Guide to Groundnut Production in Nigeria. Patancheru. International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), Kano, Nigeria. Pp. 36-45.
Akeweta, N. J., Ndaghu, A. A. and Kefas, P. D. (2014). Livelihood as Poverty Coping Strategy of Rural Women in Song Local Government Area, Adamawa State. International Journal of Agriculture Innovations and Research, 3 (1): 2319-1473.
Alfred, B., Onu, J. I., Tashkalma, A. K., and Dia, Y. Z. (2019). Profitability Analysis of Groundnut (Arachis hypogaea L.) Marketing in Yola North Local Government Area of Adamawa State, Nigeria. FUW Trends in Science & Technology Journal. 4(3):892-895.
Aliyu, (2015). The Roles of Women in Groundnut Value Chain in Kano State, Nigeria. Unpublished thesis submitted to the school of postgraduate studies, Ahmadu Bello University, Zaria. Pp. 1-16.
Aponu, A. A., Mbap, S. T. and Ibrahim, T. (2011). Characterization of Local Chicken in Shelleng and Song Local Government Areas of Adamawa State, Nigeria. Agriculture and Biologocal Journal of North America. 2(1): 6-14.
Bain, J. S. (2018). Monopoly and Competition. Encyclopedia Britannica. (Retrieved 8th February, 2019) via; https://www.britannica.com/topic/monopoly-economics.
Balasubramaniam, M. (2009). A Study on the Production and Marketing of Groundnut in Dindigul District, Tamil Nadu: Unpublisned Thesis Submitted To Madurai Kamaraj University For the Award of PhD in Commerce. (Retrieved 24th July, 2018) via; http://shodhganga.inflibnet.ac.in/bitstream/10603/124787/16/16_synopsis.pdf.
Bila, Y. and Bulama, Y. (2007). Marketing Efficiency: A Case Study of Maiduguri Cattle Market, Borno State, Nigeria. Global Journal of Pure and Applied Sciences, 13(1): 7-2.
Egbeadumah, M.O., Djomo, R.F. and Ewung, B. (2016). Structure, Conduct and Performance of Tomato Retailers in Abeokuta South, Ogun State, Nigeria. International Journal of Research Studies in Agricultural Science (IJRSAS). 2(4): 33 -39.
Girei, A. A., Dire, B., Salihu, M. and Iliya, M. M. (2013). Assessment of Problems Affecting the Structure, Conduct and Performance of Cowpea Marketing in Yola North and Yola South Local Government Areas in Adamawa State, Nigeria. British Journal of Marketing Studies, 1(4):41-50.
Igwe, E. C. Mshelia, S. I and Jada, M. Y. (2005). Agriculture in Adamawa State. First Edition paraclete Publishers, Yola – Nigeria, pp. 33 – 40.
Lahari, J. (2018). Agricultural marketing refers to the farmer's act of bringing their products to the market for sale. Is the statement correct? Retrieved 23th September, 2021. https://www.urbanpro.com/class-xi-xii-tuition-puc/agricultural-marketing-refers-to-the-farmer-s
Mohammed, D., Mohammed, A. and Dahiru, A. B. (2015). Determinants of Profitability of Cattle Fattening Scheme in Song Local Government Area, Adamawa State. Journal of Agricultural Economics Environment and Social Sciences. 1(1):155-162.
Ngunguzala, L. (2011). Estimation of the Optimum Crop mix given the Introduction of Chilli Production and Marketing in Goromonzi and Marondera Districts, Mashonaland-east, Zimbabwe. University of Zimbabwe.
Nwalem, M. P., Ukpe, U. H., Djomo, R. and Dzever, D. (2016). Structure, Conduct and Performance of Sesame Farmers in Benue State, Nigeria. International Journal of Humanities Social Sciences and Education. 3(6): 31-35.
Nwanosike, M.R.O. (2011). Economic Analysis of Groundnut Enterprise in Niger State Nigeria. International Research Journal of Applied and Basic Sciences, 2(4): 155-162.
Nwoke, N.G. (2000). Modern Marketing for Nigeria Principles and Practice Second edition, Africa Publishers Limited, Nigeria, pp. 34 – 46.
Olukosi, J.O., Isitor, S, U. and Moses, O. (2012). Agricultural Marketing and Prices, Principles and Applications, 4th Edition. ISBN 978-2020-23-3.
Reddy, S. S., Ram, R. P., Sastry, N.T.V and Devi, B. I. (2004). Agricultural Economics. Oxford & IBH Publishing Co. PVT. Ltd New Delhi.
Saleh, A., Ochi J. E., Sani, M. H. (2016). Efficiency Measurement of Modern Groundnut Oil Processing of RMP-12 and Ex-dakar Varieties in Gombe Metropolis Gombe State, Nigeria. Journal of Behavioural Economics, Finance, Entrepreneurship, Accounting and Transport, 4(3): 71-80.
Sulumbe, I.M, Shettima, B. G. and John, T. B. (2015). An Analysis of the Marketing of Onion in Monguno Local Government Area of Borno State, Nigeria. Journal of Marketing and Consumer, 13 (2422-8451):9-13.
Umar, A. S. S., Adamu, H. D. and Yakubu, S. A. (2018). Economics of Groundnut Marketing Margins and Efficiency in Damboa Local Government Area of Borno State, Nigeria. Journal of Agricultural Economics, Environment and Social Sciences, 4(1):40-47.
Wikipedia (2020). Agricultural Marketing. (Retrieved 27th June, 2018); via; https://en.wikipedia.org/wiki/Agriculturalmarketing