Keywords
Kano
Market
Socio-economic factors
How to Cite
Abstract
The study was conducted to assess the socioeconomic factors influencing marketing efficiency of fresh tomato marketers in Yankaba market in Nassarawa Local Government Area, Kano State, Nigeria. Multi-stage sampling procedure was employed where by eighty-seven (87) tomato marketers were selected with the help of Raosoft application. Data were collected using structured questionnaire with help of well-trained enumerators and the result was analyzed using descriptive statistics and multiple regressions analysis. The results revealed that tomato marketers were within the mean age of 46 years and have mean marketing experience of 15 years with the household size of 7 members. The mean monthly income of tomato marketers from other source was N29, 287 while the capital employed in tomato marketing was N114, 080. The study further revealed that majority 71.30% of the tomato marketers were male and married men representing 81.60%, most of the marketers had acquired one form of education or the other with 52.90% being non-members of cooperative society. About 55.17% had no access to credit facilities and 23.07% sourced their credit facilities through formal source and 46.00% were farming as their secondary occupations. The study further revealed that level of education, access to credit and quantity of tomato sold were the socio-economic factors influencing the marketing efficiency of tomato in the study area and recommended that Governmental and Non-Governmental Organization as well as private sector should establish tomato processing industries so as to reduce wastage due to deterioration.
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