The Relevance of Information of Shellfish Quality on Consumers’ Purchase Decision in Lagos Metropolis, Nigeria
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Keywords

Shellfish
Nutritional Quality
Nutritional Information
Consumption
Nigeria

How to Cite

Moruf, H.A, Ogunbambo, M.M., & Moruf, R.O. (2020). The Relevance of Information of Shellfish Quality on Consumers’ Purchase Decision in Lagos Metropolis, Nigeria. Journal of Agricultural Economics, Environment and Social Sciences, 6(1), 71-79. Retrieved from http://jaeess.com.ng/index.php/jaeess/article/view/40

Abstract

This study assessed the information sources and cues of food quality at customer interest before the purchase of shellfish in Lagos metropolis, Nigeria. Shellfish is a broad description for aquatic invertebrate possessing a hard outer covering which include the molluscs (oysters, clams and snails) and the crustaceans (shrimps, prawns, lobsters and crabs). A total of 240 questionnaires were distributed between October and December 2019, while 218 were retrieved and 201 were analysed using descriptive statistics. The majority of the respondents were females (77.61%) with age range of 18 - 30 years. Among the sampled population, 45.27% had secondary education, 67.16% married while over 25% earned a monthly income of less than ₦20,000. Shrimp (28.36%) was the major type of shellfish consumed, although 43.78% consumed shellfish occasionally while buying majorly from fish market (58.71%). The main source of information on shellfish quality was fish mongers (39.30%) and nutritional composition (32.34%) was the most often used information cues for purchase decision. Awareness on information of shellfish quality in the study area is on the high side although consumption can still be regarded to be low, considering the percentage that purchases shellfish occasionally.

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